5 Common Packaging Issues and How to Solve Them for Better Brand Success

Packaging's 'small flaws' are often intolerable. Brands often overlook these minor complaints, but in reality, they reveal deeper issues that could harm your reputation. This is why packaging must be prioritized during the product planning process.

This article will summarize five common packaging issues and their solutions:

• Durability

  Choose high-quality materials and avoid a "one-size-fits-all" design. Fragile products should have reinforced packaging structures, using inserts, air cushions, and other protective designs. Consider storage and stacking requirements to ensure the packaging remains intact during transportation.

   

  
  

  

  
  

• Cost-Effectiveness

  Balance quality and cost by using omnichannel design (one packaging solution suitable for multiple channels), reducing materials, redesigning packaging, and opting for lightweight and sustainable materials.

   

  
  

  

  
  

• Sustainability

  Consumers are increasingly focused on environmental impact. Adopt minimal material designs, paper boxes, biodegradable packaging, and eco-friendly inks. Design reusable and waste-reducing packaging to meet sustainability needs.

   

  
  

  

  
  

• Ease of Use

  Ensure that packaging is easy to open, avoiding the need for scissors or knives. For complex designs, provide clear unboxing instructions to reduce "packaging frustration."

  
  

  

  
  

• Branding and Communication

  Design packaging based on the needs of your target customers. Customers purchasing high-tech products value technological appeal, while those buying cosmetics are more concerned with aesthetics. Use simple text and cleverly applied colors and fonts to showcase product features.

IMAGINE CRAFT offers one-stop services from creative design to packaging implementation, helping your products stand out in the market. Contact us now to start your project!